The Self-Publishing Advice Center is run by ALLi
Welcome to ALLi’s Self-Publishing Advice Center
Need reliable, no-fluff guidance on any stage of self-publishing? You’re in exactly the right place. Follow the steps below to jump straight to the help you need.
This is the Self-publishing Advice Center, run by the non-profit writers' association, the Alliance of Independent Authors (ALLi)
Here you'll find an unbeatable archive of information for indie authors, across the seven processes of publishing–alongside our award-winning blog, podcast and service ratings.
1. Start with the Search Bar
The quickest route to an answer is the search box at the top of every page.
Type a keyword or keyphrase e.g Email Marketing, BookBub ads, AI narration, Cover design—and you’ll instantly see:
✔️ Articles, posts and tutorials with ‘been there, done that' advice from ALLi members
✔️ Podcast episode with transcripts
✔️ Service ratings and watchdog reports
✔️ Relevant guidebooks in our shop
2. Browse by Publishing Process
Prefer to explore? Go to “Latest” in the menu and use the sidebar filters:
Each category opens a feed of articles written by working indie authors for indie authors—practical, road-tested, and jargon-free.
There's also advice on making a living as an author and running an author business, as well as self-publishing news bulletins.
This is not the superficial ‘top tips' type posts you find on many author websites. All the advice has been tried and tested by ALLi members who have been there… and want to share their experiences with other authors. The ALLi author community is second to none.
3. Listen on the Go
3. Listen on the GoShort on reading time? You can learn hands-free while you walk, drive or cook. Just subscribe to the Self-Publish with ALLi Podcast (weekly, all major apps) here.
Episodes mirror the publishing processes approach.
4. Grab a Deep-Dive Guidebook
For step-by-step walkthroughs, visit our Bookshop. Titles cover everything from first draft to global rights deals. ALLi members download free; non-members can buy print or e-book editions.
5. Find a Trustworthy Service
ALLi Watchdog Desk Lead John Doppler
Before you hire anyone:
RATINGS: Open the Service Ratings page for red-, amber- and green-flag reports on hundreds of companies and Award Ratings here.
CHOOSE THE BEST: Read our guidebook and check out our Approved Partner Directory—vendors vetted for quality and ethics.
- CONSULT THE WATCHDOG: Scan the Watchdog Desk Reports for the latest scams and over-priced packages.
6. Still Stuck? Just #AskALLi
If a search doesn’t surface what you need, ask us directly:
Comment under any blog post
- Come to our next Live Event
We answer every genuine self-publishing question—publicly so the whole community benefits.
7. Stay in the Loop
Pop your email into the newsletter sign-up (footer or sidebar) for a regular round-up of:
New articles & podcast episodes
Breaking industry news
ALLi member news and exclusive member discounts
About Us
The Self-Publishing Advice Center is an outreach project of the Alliance of Independent Authors (ALLi), the global, non-profit association for ethical self-publishers. Everything here is created or curated by experienced indie authors and subject-matter experts.
Join ALLi
Ready to level up faster? This Self-Publishing Advice Center answers your questions but ALLi solves your problems. If you're seeking more support, join ALL to email us any time with any query.
To find out more about other benefits of membership including discounts and deals, legal advice, publishing and self-publishing contracts, advice forum and more, go here.
We'd love you to join us.
