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The Alliance of Independent Authors is a professional business membership organisation that advises, campaigns for, and empowers self-publishing authors. A non-profit, our mission is ethics and excellence in self-publishing and we provide authors with trusted advice, supportive guidance, and a range of resources, within a welcoming community.

Latest advice, news, ratings, tools and trends.
News Podcast: Amazon’s New Algorithm Shakes Up Book Discoverability While Substack Offers Steadier Path for Authors
On this episode of the Self-Publishing with ALLi podcast, Dan Holloway takes a close look at Amazon’s new book discovery algorithm and how it may be impacting indie authors’ visibility and sales stability. He contrasts the uncertainty of platform-dependent publishing with the growing reliability of direct sales, particularly through Substack, where income trends show consistent returns for authors building engaged readerships. Dan explains what these shifts mean for indie authors trying to build sustainable careers in a changing marketplace.
News Summary: Direct Selling Gains Momentum Among Indie Authors as Platforms Like Substack and Draft2Digital Expand Options
Jane Friedman and others highlight the growing trend of direct selling for authors, with new opportunities on Substack, IBPA, and Draft2Digital.
Audio Interview: Mindfulness and Adaptability in a Successful Author Career with Matty Dalrymple and Julie Embleton
In this episode of the Self-Publishing with ALLi podcast, dark-fantasy author Julie Embleton joins Matty Dalrymple to talk about mindfulness, adaptability, and sustainability in the indie author career. Julie shares how shifting social media landscapes, rising business costs, and changing reader habits inspired her to take back control—focusing on direct sales, authentic marketing, and the platforms that truly align with her values.

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