Why I’m A Member of ALLi (The Alliance of Independent Authors).

This Is How We’d Like You To Feel About Your ALLi Membership.

This is a post for MEMBERS of The Alliance of Independent Authors (ALLi).

Could you take a moment to answer a couple of questions below.

1. Why did you join ALLi?

2. What are the top benefits you get from being a member?

Knowing this helps us all here at ALLi to focus our energies — so we’d really appreciate if you could take a moment to tell us.

And if there’s anything you’d like us to do better, do tell us that too.




Thank you, in advance, for your feedback.

It really helps.





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103 Responses to Why I’m A Member of ALLi (The Alliance of Independent Authors).

  1. Joanna Penn October 19, 2012 at 12:29 pm #

    The Alliance is about standing together in a space that can be divisive and critical. It’s about celebrating and supporting each other in the indie author’s journey, which is so brand new, it still changes every day. I particularly enjoy the Facebook group at the moment as there are always people willing to share experiences and help others. This is just the beginning – we will see the Alliance do great things!

  2. Sue Millard October 19, 2012 at 12:45 pm #

    It’s the shared knowledge, and the shared goal of independence in publishing, which are the main benefits for me. Technical details about formatting digital books and promoting them effectively, and financial reminders like making sure USA income is not taxed before it’s sent to us. Ask a question and you’re pretty sure to find a sensible answer among members because they understand where you’re coming from.

  3. Liza Perrat October 19, 2012 at 12:45 pm #

    For me, the Facebook group discussions have been the most interesting, and I’ve gained lots of helpful advice and information. The atmosphere is very friendly and easy-going, everybody keen to help others.

  4. Tom Evans October 19, 2012 at 12:52 pm #

    By its nature, writing can be a lonely business. At the same time, the publishing industry has never seen so much change in such a short time.

    Both of these factors could easily cause overwhelm and make authors never come out of their shell.

    ALLi is a safe haven where no question is too dumb to ask and everyone supports everyone else. There is not an ounce of competition between authors, just comradeship, warmth and support.

    I advise all authors, whether self-publishing or working with a traditional publisher, to join, connect and share.

  5. Owen Carey Jones October 19, 2012 at 1:10 pm #

    For me it’s more about being in touch with people who are experiencing all the same ups and downs as you are and being able to share experiences. So, that picture at the top (of a warm hug) is very close to how I feel about ALLi. There is, of course, the added benefit of access to a lot of useful information.

  6. Richard Bunning October 19, 2012 at 1:17 pm #

    The Alliance makes me feel like an important part in a flood of success rather than a a rain drop hoping to be noticed.

  7. Richard Wright October 19, 2012 at 1:50 pm #

    There’s a bewildering, often entirely out of date and irrelevant, array of misinformation online for authors considering adding self-publishing to their toolkit. ALLI keeps you up to date with relevant experience and information in a rapidly changing environment. It’s the good stuff, all on one place.

  8. Shawn Enderlin October 19, 2012 at 2:05 pm #

    As an author with an manuscript still in development, I debated as to whether joining would pay dividends.

    I’m so glad I did!

    Not only have I found my editor through the ALLi, but I’m also constantly tagging articles to make use of once I’m ready to dive into those choppy self-pubbing waters.

    Thanks, everyone!

  9. Wayne Smallman October 19, 2012 at 2:11 pm #

    I think it’s fair to say that as self-publishers, we’re collectively up against the establishment from the first moment we had that strange compulsion to go it alone.

    Knowing that the route forward might be a much trodden path is one thing, finding it another. Even better is the chance of finding those people who walked before you, and ALLi offers that golden opportunity, and more besides.

  10. Ruth Barrett October 19, 2012 at 2:23 pm #

    It’s good to reach out and find good advice with others in the same boat… and unlike other Indie groups I’ve been in, it hasn’t become a constant barrage of self-promotions and pleas to buy each other’s books! As with others here, the Facebook discussions are always great, and offering great opportunities to members (like pitching for translation rights or group giveaways) make this a special– and true– alliance.

  11. Ann Tucker October 19, 2012 at 2:40 pm #

    As a new fiction author, I’m finding the sharing of information on the FB page very helpful. It’s also encouraging for me to discuss issues with people who are further along than I am. What has worked, what is changing.
    I like the friendly atmosphere and willingness to share.

  12. Tom Barry October 19, 2012 at 2:42 pm #

    I’m finding the advice of more experienced authors useful. The Alliance has definitely increased my awareness and capability in book marketing.

  13. Helena Halme October 19, 2012 at 2:43 pm #

    I published my first Kindle book earlier this autumn and have been overwhelmed by the support of ALLi.

    Firstly The Englishman was picked as one of the October reads, and secondly the support from the ALLi Facebook group has been fantastic. The self-publishing learning curve is steep, so for me it’s been great to have access to a group of like-minded writers and their advice. Also while sitting alone at home in front of a blank screen, it’s been a life-saver to read how others have got on, share problems and good news. Reading latests posts on the ALLi FB group page has become my procrastination task of choice.

  14. Giacomo Giammatteo October 19, 2012 at 3:25 pm #

    The Alliance represents sharing. Sharing of experiences. Of victories and successes. Of failures. Of news—good and bad. Sharing of knowledge and advice. Suggestions and strategies. To me, the Alliance represents sharing in all its many forms and faces. It’s a good place to be.

  15. Joe Cawley October 19, 2012 at 4:11 pm #

    Access to valuable information from industry experts and fellow indie-pubbers who have developed unique insights into this rapidly rising indie revolution.

  16. John A. A. Logan October 19, 2012 at 4:19 pm #

    Being a member of ALLIA has had the unforeseen benefit this year of getting me out and about in public, speaking about my work. In April, I was invited to be on the author panel at London Book Fair for the launch of ALLIA, to talk about “How I Went Indie and Why”. Then again, in September, I was invited to speak about epublishing and do a reading from my novel, at this ALLIA event in Scotland:
    So, for me, ALLIA has added quite a dose of SPICE and excitement to my first year of epublishing!
    (Not to mention, I got to meet Dan Holloway, Linda Gillard, Joni Rodgers, and Orna Ross!)

  17. Linda Gillard October 19, 2012 at 5:42 pm #

    The benefits of membership, particularly the Facebook group, have been immense. I’ve learned so much from other authors & the sense of solidarity has given me more confidence. I’ve also had the opportunity to share my own experience and tips. There’s a lot of give & take, so if you’re new to indy publishing, you don’t have to re-invent the wheel. The Alliance is a friendly and supportive group and whatever you need to know, someone in the group will be able to advise.

    I’ve recommended joining ALLi to every author I’ve come across who’s serious about self-publishing. To begin with I thought membership would be a luxury. I now think it’s a necessity.

  18. Debra Eve October 19, 2012 at 7:17 pm #

    I’m right at the beginning of my indy journey. I’m extremely grateful for ALLI’s resource recommendations and for the generous sharing of knowledge by more experienced members. ALLI’s a wonderful consortium of authenticity in a fast-changing field.

  19. Lambert Nagle October 19, 2012 at 7:38 pm #

    ALLI came along at just the right time – for making me feel like I belong to a peer group of like minded people, many of whom have been traditionally published, but who choose to indie publish. There’s so much goodwill here and a willingness to share knowledge. I particularly like the Facebook page.

  20. Seeley James October 19, 2012 at 8:45 pm #

    I joined because Joanna Penn mentioned it in one of posts. All her advice has been golden so I joined. The community is a tremendous resource for indie authors. You can post any question that’s on your mind and get great feedback and ideas from others. This is an active and engaged community of authors.

    Thank you to our founders!

    Peace, Seeley

  21. Dixiane Hallaj October 19, 2012 at 11:57 pm #

    I enjoy reading the blogs, and I constantly learn new things that improve my understanding of what it means to be an indie author–and how to be a better author. Whenever I get frustrated while trying to get my books noticed, it helps to know that Alli is there. It makes me feel very proud to be a member of an organization that is holding independent authors to a higher standard.

  22. Karen Inglis October 20, 2012 at 12:01 am #

    Like many here, I found the self-publishing journey a lonely one when I started out – and even though there was fantastic help via a variety of blog and Twitter posts – as well as the CreateSpace community – I still felt pretty much isolated due to absence of ‘ongoing conversation’ as much as anything. It was great to be able to attend the launch of ALLI at the London Book Fair – and to meet people in the same boat who were all keen to join with others on this journey. What ALLI has done is to make us all feel part of a team (with some great folk at the helm) and the Facebook page in particular is fantastic for practical, no-nonsense support from and between members.

  23. Connie Brentford October 20, 2012 at 12:29 am #

    I belong to several groups that serve the indie-publishing community and this one is by far the best. It’s a great mix of people just starting on their publishing journey and those that are more experienced in self-publishing and traditional publishing. In the private Facebook group people are respectful and helpful and I really appreciate that.

  24. M. Louisa Locke October 20, 2012 at 1:56 am #

    I also enjoy the facebook conversations, and I really appreciated the development of a relationship with Jennifer Custer, the translation rights agent, and hope that a similar relationship with an agent that specializes in other media will be forthcoming.

    I believe that one of the best things about Alli is the emphasis on the idea that what makes an Indie author is someone who is in control of their career, whether they follow traditiona, DIY, or hybridl routes to publication or not. I do think that authors’ careers are going to follow a good many different patterns in the foreseeable future, and an organization like this that doesn’t say there is only one way to do this is going to be flexible to keep up with the changes that keep coming.

  25. Mary Maddox October 20, 2012 at 2:42 am #

    I joined recently because ALLi offers so much information and expertise on publishing. I wasn’t expecting the excellent discussions and links in the Facebook group, or the chance to connect with writers from all over the world. It’s a quality group.

  26. Susanne Lakin October 20, 2012 at 3:02 am #

    I joined the moment I saw the group involved in this alliance. The professionalism and experience of the members is a huge blessing and benefit. I look forward to learning so much from everyone in this group. Thanks for starting this and putting so much out for authors!

  27. Fenella Miller October 20, 2012 at 6:54 am #

    I joined on Linda’s recommendation and am glad that I did. The f/b loop is invaluable for information and support and the website and newsletter are always interesting. Indie authors now have a professional association to represent them.

  28. Kevin Booth October 20, 2012 at 2:36 pm #

    Membership of ALLi has personally signified a great leap in the quality of my marketing strategies as a self-published author. The shared information, the knowledge of a shared journey with other self-published or soon-to-be-published authors is invaluable. In the current sea of publishing-sector chaos, in which many “traditional” publishers are foundering under the deluge of new publishing paradigms that the Internet revolution has created, ALLi constitutes a firm beacon of professional quality, fresh ideas and dynamic new directions for authors.

    Self-publishing no longer means poor publishing or the delusions of a vanity press, but offers a pragmatic way forward for capable writers with something intelligent to say who wish to reach new readers worldwide. In the brief couple of months during which I have been an ALLi member, I have thoroughly revised my approach to writing, publishing and marketing to adopt a more professional outlook, which can be directly translated into sales and personal success as an author.

  29. Philippa Rees October 20, 2012 at 5:10 pm #

    Reading the comments above, particularly about the Facebook page, makes me realise that I have probably failed to fully appreciate how interactive this group is, or take advantage of it. So many writing groups are a constant stream of buy this, my latest book, you need this service or this course, that I have tended to hunker down and simply read a select number of Alli blogs of those that engage or inform. And to follow and comment on those.

    But what I have noticed is the absence of the self interest and the spirit of real mutual generosity, which is so in contrast to the world of commerce it continues to amaze and revitalise. Writing is both so lonely and so individual that a diverse group ameliorates any fear. That I think is its greatest virtue.

  30. Nadine Feldman October 20, 2012 at 7:40 pm #

    I joined Alli because I am not a skilled marketer. After getting some clear, concise lessons from Joanna Penn, I’m in the process of preparing my novel for a re-release…and plan to do a better job of getting the word out. I’ve been so impressed with the quality of people here and the level of information that’s shared. It’s a great community!

  31. Kathleen Jones October 20, 2012 at 9:38 pm #

    Self-published authors have been getting a lot of flack and it’s bad for morale, so belonging to a professional organisation that’s willing to fight for you and give you support just when you need it, is essential. The best things about membership are – the feeling of being part of a professional group – an authors’ union if you like – and the shared knowledge. I’ve been recommended websites I’d never have found on my own, and been warned of pitfalls I might have fallen into without the advice. And you know, whatever the glitch, or the problem, there will always be someone who knows the answer!

    • Rasana Atreya December 31, 2013 at 9:47 am #

      I couldn’t have said it better! The other reason I joined was Joanne Penn.

  32. Rebecca Lang October 20, 2012 at 10:20 pm #

    Membership of the Alliance has allowed me to network more freely with my fellow self-publishers and keep abreast of the latest industry developments. And of course benefit from the collective wisdom and marketing prowess of my peers!

  33. Stephanie Zia October 21, 2012 at 10:54 am #

    At a time when the publishing landscape is changing so rapidly, The Alliance of Independent Authors is a place where the bridgings of the gaps between the new publishing methods and the established publishing methods are taking place and this is fantastic to see and to be a part of. The ear of an established international rights agent and the help of legal advice on contracts if needed are two reasons alone why every independent author should seriously consider joining.

  34. Mary Gottschalk October 21, 2012 at 12:46 pm #

    I had two motivies, as an indie author.

    I think that professionalism is critical. My first book SAILING DOWN THE MOONBEAM had professional artwork, editing and printing, but I like the idea of being associated with a group that has strong professional credentials.

    My second reason is that marketing is the most difficult part of the book business for me, and I need all the help I can get in marketing my novel A FITTING PLACE when it’s finished early next year.

  35. Enid Richemont October 21, 2012 at 6:03 pm #

    I’m a bit of a cheat here, as I’ve never yet self-published, but having been an established children’s author throughout the 90s and into the 2000s, many of my highly regarded books went out of print.

    To fight back, I’m in the process of re-publishing these books as ebooks, and the publicity aspect isn’t easy. I also have a lot of work that was rejected by mainstream publishers, including a couple of adult novels, which eventually I want to self-publish.

  36. Dianne Ascroft October 21, 2012 at 8:51 pm #

    I joined the Alliance for the support and companionship of fellow writers who are self-publishing. One of the most important benefits for me is the information resource I have available. If I have a question about self-publishing I can post it and there’s likely someone (or many of you!) who will have useful advice and information for me. That’s a very important benefit of belonging to the Alliance. I would love to take part in the local chapter meetings as it would be great to meet with others. But my local chapter is too far from where I live for me to get there on a weeknight. But I can meet with my fellow writers online so I’m not on my own.

  37. Chandler McGrew October 28, 2012 at 3:17 pm #

    I enjoy the interaction between other authors, having spent 20 years as a hermit writer myself. I also have learned a lot about how to and how not to market, how to manage expectations, etc. I have been pleasantly surprised to also see that the Alliance recognizes problems in the burgeoning industry and is ready to speak about them openly rather than simply glazing over the elephants in the room.

  38. Rebekka B October 29, 2012 at 7:12 pm #

    I guess I always root for the Underdog, having been one for so many years…tired of the stigma and the supposition that being ‘Self-Published’ is somehow akin to being a leper. All of us need to stick together and support this new industry where thoughts, ideas and stories can be read and considered for their own merit, not because they are necessarily a ‘marketable’ commodity.

  39. Dianne Greenlay October 29, 2012 at 7:38 pm #

    The Alliance has put me in touch with agent Jennifer Custer to manage Foreign/translation rights for my novel, and I eagerly await to hear news of a possible similar arrangement for us re: film/TV rights. On a day to day basis, it provides advice with regards to publishing, marketing, and social media management, and it a great source for links regarding information on all aspects of writing, and the changing face of publishing.

    There is a comradeship found here that inspires confidence and determination to keep on writing. Getting an Alliance membership was the best thing that I could have done to help my writing career.

  40. Steven O'Connor October 29, 2012 at 7:55 pm #

    While I value a number of things, especially information sharing that I feel I can trust (e.g. it is not affiliate-driven or has another agenda), I think above all it’s the credibility from being a member. There are not that many quality yardsticks for readers of indie authors yet and if readers can begin to see that by being an ALLi member, this writer must be of a certain standard, then I think that will be of great benefit to me. This is something that publishing houses claim you get from them and not from indie writers: an expectation of quality standards. ALLi can show that this is not true.

    There are quite a few indie writing networks, alliances, member groups etc out there. What sets ALLI apart from them is the professional image it projects, which I think comes from the quality look of the website as well as the membership requirements (which maybe can be built on? e.g. members are expected to have a professional approach, such as through use prof editors and cover designers). These things demonstrate that ALLi is about professionalism and credibility, and will be of particular advantage to an indie author if they can be associated with their book when marketing to readers. This is why I am also interested in ALLi associated marketing opportunities such as the Goodreads giveaway. I would love there to be more opportunities such as this.

  41. Sarah West November 13, 2012 at 9:36 am #

    I’ve just joined as I’m about to embark on SP in some way. Have two manuscripts in the drawer, one of them ready to go.Been to a couple of conferences. Getting the idea. But don’t know which route to choose. Need to learn about all the social networking stuff and marketing as well. I shall come to the London meeting to learn and meanwhile find out how to get on the facebook page which all above recommend.
    Look forward to meeting you

    • ALLi Admin January 14, 2013 at 12:15 pm #

      HI Sarah, you will have received an email on joining that will have given you the addresses of our closed groups. It’s also on all our newsletters. Make sure your email settings are not sending us to spam. The FB member only group is: Let us know if you need anything else and thank you for being a member of ALLi.

  42. Sarah November 30, 2012 at 1:02 am #

    Hi there
    I joined because I am feeling a bit lost and lonely out here in writer world! Becoming an author is something dear to my heart but terrifying at the same time and it is such a relief to hear of others who feel the same way. It is also daunting how fast the self-publishing world is changing. Am also concerned that these are shark infested waters I am swimming in!
    I have been burned by so-called experts tapping into my insecurities and offering the “solution” to my various woes!

    Now i am resolved to do my best to only connect with honest and like minded people and the Alliance seems like the right place to be.


  43. Vicki Hopkins December 18, 2012 at 2:22 pm #

    Joining a professional organization that provides tools for growth and educational material on how to succeed is important. I wanted to find a group where there was a supportive environment and encouragement to succeed. Your professional staff and advisers are an impressive group of individuals.

    After just releasing my sixth publication, the challenges are always the same – writing a good book, releasing quality work, and marketing for sales. It’s an endless cycle of doing it all on our own, of course, because we are indies. However, it’s well worth it.

    I know this sounds a bit odd, but I like the title too. “Alliance”….feels like we’re part of a big force out to change the publishing landscape.

  44. Janey Burton January 11, 2013 at 12:24 pm #

    I joined Alli as a Partner member (I’m a Publishing Consultant, offering Editorial, Marketing and Contracts advice) on the advice of a publishing ‘gun for hire’ called Chris McVeigh, who I met on Twitter and later in person after a Bookmachine event. When I explained that I had just turned self-employed and needed to find authors to be my clients, including indie authors, he introduced me to Orna on Twitter and, impressed by the idea of the Alliance and the people running it, I joined up so as to get my Partner badge on my website. It’s really important to me that my badge shows I’ve been vetted, I’m trustworthy and I’m committed to helping Indie authors make their books the best they can be.

    So far, I’ve not been approached by any authors from this source (though I hope that will change in time) and my only feedback would be that when I set up my profile I found the choices of services I could show a bit limiting, which makes me wonder whether an Author can find me when they need me! Could a filter for Marketing be added (as distinct from Press and Publicity, as I’m not a PR), and I’d love a new one for Contracts – as I’m sure Indie authors will still need to understand and where possible negotiate agreements they enter into.

    • ALLi Admin January 14, 2013 at 12:08 pm #

      Good suggestions Janey, we’ll pass them on for our next round of website improvements. Thank you for being a partner member and do know that you can reach out to the authors through the Facebook and Google and LInkedIn closed groups for members.

    • OrnaRoss March 6, 2013 at 8:15 pm #

      Thanks for the suggestions, Janey. We are currently reviewing the Partner Programme and ways to better link and we will be introducing the new filters you suggest (and two others) soon.

  45. Judith Ring January 14, 2013 at 5:16 am #

    I joined because I hope to join the ranks of published authors. I’ve just finished the first draft of my first novel and am about to start revising. I started without knowing about the various authors’ groups and without any instruction. Therefore, the book was written without any plan in place, just a general idea of what I wanted to write. Now I find that a couple of my characters took over in the middle of the book, my characters have grown (as have I) and my writing skills have also improved. New scenes popped up their heads during the writing. Now I have to revise the earlier chapters in order to foreshadow things that happen later in the book, and update characters so they match physical descriptions, characteristics, etc. that appear at the end of the book. It’s kind of bad when your character starts out with blue eyes, and ends up with gray ones. Also it meant doing my research as I went along.

    Also, a member of my local writing group signed with xlibris for a book that was to come out Christmas of 2011 and is still not published. I almost signed with iUniverse and you have saved me. Even thought I’ve told them I decided not to go that route, they still email and phone me occasionally, trying to push me into going with them. Of course, since I don’t know how to market I would need their most expensive package.

    Now to find the FB page everyone is talking about. Maybe I can learn what I’m doing. Is it possible to get help regarding my WordPress blog page through this group? It doesn’t seem as thought I know how to find it at the WordPress site. Or perhaps I just don’t recognize what I want when I see it.

    • ALLi Admin January 14, 2013 at 12:13 pm #

      Hi Judith, we don’t have the resources to give one-to-one advice on blogging or technical issues on your own author website — but you will find many helpful comrades at the closed, member-only Facebook group:, who should be able to point you in the right direction. And we can certainly recommend good partners who will support your self-publishing efforts, including blogging, who are good value-for-money and who deliver what they promise. Thank you for joining and look forward to working with you..

  46. Eliza Green February 28, 2013 at 11:51 am #

    Having just published my debut novel, I felt I needed to be part of an active writing community. I joined the Alliance for that reason and when I found the FB site, I was pleasantly surprised. The wealth and volume of information is staggering and I have foregone posting to my own profile in favour of posting something/replying to a comment on the aLLi FB page. I’m sure the balance will right itself, but the members area is a tad addictive!

    The authors/editors/industry experts there are so generous with their time you can’t help but share your own experiences with them. If you have a question about something, just pop it in a post and members will let you know if they can help. Plus aLLi are always there to help you promote your work.

  47. Kristen James February 28, 2013 at 10:20 pm #

    I really appreciate the FB group where we share questions, knowledge, experience and real results. I’ve joined author groups and even ‘book lover’ groups, but this is the first time I’ve found a business minded author group. It’s not just marketing, though, and how to beat the system, but just how to do things better, what works, and also encouragement for our writing and career. I’ve also enjoyed sharing what I’ve learned to help others and get a different perspective on it. The group is just great for my needs – I’m a full time author, which means I work at home. Since I live in the country, I go online to connect with other people and writers.

    I’m not sure if there’s anything to ‘do better.’ I have thought of suggesting a critique trade service of some kind, where we can trade first chapters with others to get feedback. I thought of that after Joanna Penn posted a blog post about what makes readers stop reading a preview. Maybe members could be those first readers. Just an idea – I think the Alliance is wonderful as it is.

  48. Averill Buchanan March 1, 2013 at 10:11 am #

    I joined the Alliance as a Partner member. I’m a freelance editor, proofreader and book indexer. I’d second Janey Burton’s comments about helping authors find us ‘partners’ on the website – we seem to be well buried. I have had one enquiry as a result of being a partner member, but that was someone Orna pointed in my direction (rather than them choosing me from the directory).

    Luckily enough, having access to the Facebook group makes the membership fee worthwhile for me.

    Could I also suggest that the site offer links to the member directories of all the main editorial professional bodies: SfEP (UK), AFEPI (Ireland), etc.?

    • ALLi Editorial March 29, 2013 at 5:54 pm #

      Thank you Averill. We are now in the throes of putting together a new partner program that will draw author and partner members closer together. And the suggestion of links to the associations is an excellent one — now going into the resource pack. Many thanks

  49. lindsey j parsons March 13, 2013 at 12:03 pm #

    I don’t visit here often enough, but when I do there’s always something interesting to read and mountains of useful advice. Thank you.

  50. Brett Hardman April 29, 2013 at 1:13 pm #

    I’m a substantive and developmental editor, and I joined as a Partner Member. I first joined ALLi to learn about self-publishing in response to so many questions about it from the authors I work with – I needed to know, at the very least, people, places and companies to whom I could direct them, sure that they weren’t going to get ripped off. Now, ALLi is the first thing I recommend. The wealth of the resources, the great discussions, the willingness of members to help each other, are so inspiring. Thanks so much for all you do!

  51. Debbie Young May 8, 2013 at 12:07 pm #

    The feeling that it was at the cutting edge of the indie movement.
    The prospect of interesting friendshipswith other authors as yet unknown to me.
    Knowledge that a few authors I knew, respected and admired had already joined.
    Opportunities to exchange best practice.
    Awareness that the group had done a lot in the space of a few months (I joined last autumn) – felt like I’d miss out if I didn’t jump aboard quick!
    I’m now completely addicted to the Facebook group – always stimulating, lively and compelling – which in itself is worth the membership fee.
    And…. if it doesn’t sound shallow… the lure of being entitled to put its beautiful badge on my website! :)

  52. Sarah West May 17, 2013 at 10:29 am #

    It is just like the picture at the top, a warm hug. And supported by the monthly meetings where the people are real not virtual. My first one is out there and now I have a new list of questions, but without being told, ‘Just do it,’ I might still be dithering.

  53. Lawrence R. Rosano May 24, 2013 at 5:08 am #

    In 2004 I wrote a book but it needed more so I did not seek publication then and moreover I was hoping for an opportunity to have more control over what I wrote than to give my control to others. In order to do so I needed a resource to tap into that knowledge and expierence. Recently I have written a letter to the editor (3 pp) that was published in May 2013 issue in a national magazine. I am cold at publishing, so in truth I am only starting now so I need to learn all I can and Alli is a reservior of knowledge and exerience to draw on. Also I feel that any publicity for my book that I had the opportunity to generate on my own sholud be reflected in the percentage I profit from rather than treat me as if I started out cold. Moreover Alli is a place I can share and receive help from others in a win-win situation. That’d be an ideal situation for me.

  54. gabrielle bergan May 24, 2013 at 7:27 am #

    Hi, my name is Gabrielle, and I’m new here. I’m very happy to have found your group, thanks to Joanna Penn:)

    I’ve just finished writing my first book, and had sent the manuscript to Balboa Press to be published when I happened to discover bad reviews about them, warnings to run, run, run, and that they are a vanity press. This happened three days ago. I was shocked by what I read, but very glad that I made this discovery. I’m serious about writing, and don’t want to be associated with a company that has a dodgy reputation. Yesterday, I terminated my contract with Balboa Press and am going to self publish myself. This feels both exciting and freeing!! I have lots to learn, now, but I’m a very willing learner, and very happy to have found this group. I look forward to participating. Thank you:)

  55. Carol Cooper May 29, 2013 at 3:40 pm #

    To get good advice from others who’ve gone before, and also to meet up sometimes. In my other life I don’t meet many writers. Have to say I’m really impressed by your resources- thank you.

  56. Dianne Ascroft May 29, 2013 at 3:59 pm #

    I joined primarily to keep abreast of the latest information of relevance to Indies. I most often access information through the FB page and it has been invaluable. I’ve also made some great contacts on the site. Joining has been very beneficial and also fun!

  57. James Minter September 2, 2013 at 5:10 pm #

    Easy: shared experiences with honest and open advice without any hidden agenda.

  58. James Fontana September 2, 2013 at 5:21 pm #

    Hi Geraldine

    I just wanted to say, as an avid ALLi reader who has published books under both methods, that I think ALLi is the best the thing that’s ever happened to self-publishers. It has shaken self-publishing free of the insulting ‘vanity’ label that prevailed for so long and makes self-publishers true contenders.


  59. Joe Cawley September 2, 2013 at 5:40 pm #

    ALLi is a friendly and informative place where indie authors have a voice. I’ve already benefited hugely from being a member through their help over a legal issue with a foreign publisher. With the groundswell over self-publishing growing more positive by the day, ALLi gives authors one of the best and most powerful vehicles to ride the wave.

  60. Amira Makansi September 2, 2013 at 5:48 pm #

    I have loved being a part of ALLI. Everyone is incredibly supportive and the community is very strong. I have learned so much from the members around me and have found that the wealth of information and the onslaught of support every time I ask a question has been incredibly gratifying. I look forward to continuing to be a part of ALLI.

  61. Roz Morris @ByRozMorris September 2, 2013 at 8:09 pm #

    The shared knowledge, without a doubt. If I have a publishing question, I can ask the FB group and I know several people will have the experience to answer – not to mention the generosity of spirit. I’m a member of a lot of FB groups but have to turn the notifications off because I’m already drowning in emails, but I keep the ALLI notifications on because someone is always starting a valuable discussion.
    As well as FB, I enjoyed the first members-only podcast with Orna and Joanna. And I’m very impressed with the special deals Orna is negotiating. Heaven knows how you get the time or energy to, Orna, but it’s very much appreciated.
    I recommend ALLI to anyone who’ll listen!

  62. Michele Cooke September 2, 2013 at 11:34 pm #

    I joined ALLi because the waters of self-publishing are so murky for a first time author, everyone giving different advice. It’s hard to know which advice to trust. With ALLi, I know that the advice I receive is based on things that have worked for authors treating their career in writing professionally.

    Sometimes I do get confused about where information is located. Not much is linked from the main website, so I would like to see more of a database of information linked from that. There is such a wealth of information in ALLi, and yet little of it is available directly from the main website and things can get a bit jumbled on the blog. For example, if there was a ‘topic’ list of elements of self-publishing, and members could submit their blog entries/articles/interviews/etc, so if someone had a question about a certain topic, they could select a number of articles to read from any number of members.

    • ALLi Editorial September 3, 2013 at 2:25 pm #

      Some great suggestions here, Michele, thank you, and very timely as we revamp our main website and look to new ways to collate the great information we’re amassing, not least our forthcoming publication, “How To Self-Publish & Sell Your Book”. Do also look below to see the category list of blog entries, which may help you to find your way about. Thanks for commenting and for being part of our alliance.

  63. isabel burt September 3, 2013 at 12:28 am #

    I have found the advice useful, the members approachable and very helpful, and the resources invaluable.
    I would not hesitate to recommend joining Alli to emergent Indie authors.
    It takes many, many hours of hard research to begin to establish a useful structure of advice and help, online.
    Joining this group sooner than I did will immediately give you a sane, informative reference point from which to begin your adventure!

  64. Seeley James September 3, 2013 at 2:09 am #

    ALLi is a tremendous resource. If you have a question, you can get answers from the group in seconds. You get answers reflecting many different experiences and viewpoints. I’ve had only a few critical questions and found honest answers and help right away.

    I couldn’t imagine writing without ALLi.

  65. Rohan Quine September 3, 2013 at 2:42 am #

    Publishing has come to constitute many different platforms (all of them moving) and more options than ever before, and every writer’s output and resources and strengths continue to be as different as they ever were. In that context, there is no omniscient guide to be found who will know exactly how a particular project should best be progressed; but my sense is that ALLi comes the closest to being such a guide. I suspect this is because its leadership’s insistence on professionalism hasn’t nudged the organisation into providing dogmatic advice or having an exclusively commercial approach, but instead both steers and reflects a tentative consensus of the best available professionally-oriented information, from and for an appropriately loose flock who are all heading in roughly the same direction. I’m confident it will continue adapting in sensible ways to continued change, and I admire its mission to enrich the culture by helping and shaping new voices.

  66. Jessica Bell September 3, 2013 at 6:54 am #

    I LOVE the Facebook group. It’s my first go-to when I’m in need of publishing advice big or small. The community is fantastic. Caring, helpful, encouraging. Although I haven’t needed it yet, it’s nice to know that I have someone to turn to for advice if I want to seek an agent for translation rights, or attend a writing event abroad. Because I live in Greece, it would become a big (expensive) decision, and it’s nice to know I’d have someone to tell me which ones are worth the expense.

  67. Ellie Stevenson September 3, 2013 at 9:50 am #

    I joined ALLi to get to know other indie authors and I’ve found the networking and information aspects very valuable, especially the Facebook page. There’s always something new to learn and usually another member out there who has the answer, or has been down that particular road already!

  68. Kim Cleary September 3, 2013 at 12:18 pm #

    I joined the Alliance 8-9 months ago when I first decided to self-publish. I can’t remember where I saw it recommended – I haven’t really looked at it until I saw the FB group mentioned and I joined the group about 2 months ago. I’ve found the FB group addictive! Everyone is friendly and helpful, and professional and knowledgeable. A very rare combination anywhere, the only group like it that I’ve found for self-publishers.

  69. Gregory Delaurentis September 3, 2013 at 4:36 pm #

    I’ve read most to the earlier replies and all of the things that I wanted to say has already been said, some even better. So I guess what I want to say is for ALLI to keep doing what they’re doing. They’re doing a great job, and this is a great FB group. ’nuff said.

  70. Kevin Booth September 3, 2013 at 10:35 pm #

    I’ve commented on the positive aspects I draw from ALLi in an earlier comment, and I especially appreciate the knowledge that is shared in the FB group and on the blog, but I’d like to make a plea here for more face-to-face meet-ups. Remembering the experience of LBF2013, it really felt like Christmas to be able to socialise and network in an informal way with so many other indie authors (especially with Amazon footing the bill)!

    Since I spend far too many hours in front of screens every day, I would really welcome the chance to connect with other ALLi members over a glass of wine or a coffee, maybe once every month or two? In that vein I’m looking forward to the Stratford-on-Avon get-together on the 14th. Who knows, we might even be able to get Amazon or Kobo to pick up the slush-fund tab on a regular basis?

  71. Natalie Buske Thomas September 8, 2013 at 5:23 pm #

    I was one of the first American authors to join ALLi. I was disappointed that in-person meetups were held in the UK, Ireland, etc., but I quickly found that these brilliant ALLi members are, after all, writers, and online communication alone has been well worth the membership. As with any group, ALLi is what I make of it. I benefit more if I contribute, get involved, support other members, and make the effort to get to know members personally. ALLi has attracted like-minded people with the shared goal of finding innovative (and effective) ways to market books. Game-play and posturing has no place here. ALLi is business, heart, and even quirk. ALLi is the only paid membership I belong to; it’s all I need in one place. I appreciate this efficiency as my priority is writing more books. This mindset is shared by the ALLi members, which is why this is the right organization for me.

  72. S.K. Falls September 23, 2013 at 4:11 pm #

    I joined because I needed a central place that was reliable where I could go for advice I could count on. I wanted to be sure I wouldn’t be led astray or into scams. I’d been following the blogs of a couple of the “advisors” for a year or so anyway, so I knew I’d be in good hands.

    Benefits: Amazing mentors with well-established reputations, a blog chock-full on information, and access to resources like a translation rights agent and PubMatch.

  73. Brenda Anderson November 7, 2013 at 11:57 am #

    I joined because I wanted to learn all I can from a group that has been there. I’m publishing my first novel and I am sure that this community will be very beneficial to me.

  74. Hannah Parry December 2, 2013 at 1:22 pm #

    I am here for support and advice.

  75. Christopher Joyce December 7, 2013 at 1:02 pm #

    Now on my third book. I have spent hours following blogs and tweets about everything to do with self publishing. I have deleted most others as ALLi is without doubt the best source of up to date advice, and for useful contacts such as proofreaders and cover designers. It is the biz!

  76. Christina Yeager December 16, 2013 at 5:27 pm #

    I immensely enjoy being a Partner Member in ALLi. It is a forward-thinking and fast-moving organization that supports its members in forging ahead in new territory. I get to rub shoulders virtually with heaps of creative people and I have the opportunity to be part of discussions that enable me to understand authors’ issues, and then I can devise ways to tailor the editorial services I offer to best help writers achieve their goals and be successful…all the while introducing new insights and important information to the world! Keep up the great work, ALLi, and let’s together find new ways to communicate the written word to the wider world.

  77. Christine Nolfi December 30, 2013 at 5:15 pm #

    I joined to connect with other independent career novelists. The private Facebook group is an excellent forum with great information shared daily.

  78. Seeley James December 30, 2013 at 5:36 pm #

    It’s the only club that doesn’t chase me out with an axe.

    Peace, Seeley

  79. clare weiner December 30, 2013 at 5:53 pm #

    I joined ALLi after attending the Writers’ Fair run by The Writing Platform in London on 4 Nov this year. Why? Well, a lot of it because Debbie Young bounced up almost immediately I began browsing the ALLi stall, with a big friendly grin on her face, and was so positive & pleasant!! I came home and looked up the website, got a good idea that ALLi was what I’d been looking for, and went for it. So far am not disappointed, and enjoy reading & commenting on the blogs, have learned useful things and hope to continue. I feel ALLi authors are people who think positively and face the ‘changes in publishing’ with confidence and ideas. Lots of good links, too.

  80. David Rory O'Neill December 30, 2013 at 8:45 pm #

    I joined because I believe Indi authors must strive to rise above the elements of self publishing that cause us all such grief, poor standards, no editing, poor covers – vanity in other words.
    We need to set high standards and rise above the pool of flotsam that floods the market.
    ALLi seemed to me to represent that ethos and is working to break the boundaries that limit us and educate the industry about what Indi publishing can achieve when the highest standards are applied.

    As a new member I’ve not seen the benefits I hope see in future – but for the vital education and inspiration that is a continuing benefit on membership

  81. Amira K. Makansi (@akmakansi) December 30, 2013 at 11:10 pm #

    I, along with my co-authors, joined ALLi because I was looking for a network of support that wasn’t a) obsessively promotional or b) promoting low-quality works. ALLi stood out to me as a group of writers who are truly pursuing writing as a craft and a profession, and desire more than just ‘instant fame and fortune’ as so many authors do.

    As to the benefits, I’ve mostly found that whenever I have a question, or a problem, I have a network of people to whom I can turn for support and advice. Also, ALLi has helped me keep up with the news and trends in the publishing world, and to better my own business plan and writing strategy as a result.

    • clare weiner January 3, 2014 at 6:37 pm #

      I like your comment about writers on ALLi appearing to be ‘pursuing writing as a craft and a profession’ – in other words, taking their work seriously :-)

  82. Elizabeth December 31, 2013 at 3:44 pm #

    1. Why did you join ALLi? I joined because I noticed two writers that I admire showed the logo on their websites, so I clicked in to have a look, then decided it was probably time I grew up and joined the Indie world properly.

    2. What are the top benefits you get from being a member? I’d have to say the FB page, it raises issues I hadn’t even realized were issues, and I’ve not asked for help yet without getting quality responses.

    The only thing I would want to see more interactive is the website itself, once I had signed in I went to look up more about the authors in question – maybe they chose to hide their profiles, but it wasn’t the directory of authors I had expected, only one! profile came up, I was horrified. I haven’t tried since, maybe I looked too quickly and didn’t yet have access. As writers I think we are intensely curious about each other and it was a disappointment. My membership has already paid for itself, though, on the FB page.

    • ALLi Editorial January 1, 2014 at 1:49 pm #

      Hi Elizabeth, I think if you check again you’ll find that member profile issue was an error (or perhaps a browser issue). Hundreds of our members have chosen to make their profiles public. Thanks so much for your comments and glad you find our closed Facebook forum so useful.

  83. M. Ruth Myers December 31, 2013 at 4:31 pm #

    I joined because I want to be as profession as possible in my writing & knew I could benefit from shared experience. After looking at a couple of groups, I was most impressed at the credentials which Alli’s advisors bring to the table, how well-organized and focused the group seems to be, and some of the people who participate.

    Since joining, I have found all that to be true. It’s still up to the individual author to create a quality product and deal with the deadly marketing, but Alli offers great tools and input. I find its links to documented data and info one of its most useful things. Another is helpful comments from writers who are succeeding in the competitive indie world and are willing to help others.

    Thank you!

  84. Karen Myers January 27, 2014 at 2:49 pm #

    By far the best of all the independent author groups I have encountered. The founders are active and effective hosts, and the community members exhibit a great mix of helpfulness, encouragement, and analysis.

    My go-to place for indie author questions. If the group doesn’t have an answer, or at least suggestions, they’ll find out and come back and tell everyone else.

  85. P. O. Dixon January 29, 2014 at 6:57 pm #

    For months, I received the ALLi newsletters and enjoyed them immensely. What an invaluable resource. In December 2013, I decided the time had come to join ALLi as a professional member. It’s one of the best decisions I’ve made in my effort towards advancing my craft. I have learned so much, and I’m just getting started.

  86. Josa Young June 3, 2014 at 7:50 am #

    I am honestly not sure yet, as I have not had time to concentrate wholly on setting up my second novel for publication due to working more than full time to keep the pot boiling. However, I am going to become more and more active as publication date in October gets closer. I also wanted a sense of belonging maybe….

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