Process 5 & 6: Marketing & Promotion Archives

Book Tours in 2024: Eight Options for Indie Authors

In this post, we’ll take a closer look at the options you can keep in your toolkit to build a book tour that suits your time, budget and preferences, including links to other top Alliance of Independent Author posts and guides for further reading.

Subscription Models for Indie Authors: ALLi Ultimate Guide

Reader subscriptions can be a great way to connect with your fans, generate revenue and cultivate a loyal following. By offering exclusive content, personalized interactions or behind-the-scenes access, authors can create a sustainable income stream while strengthening reader relationships. In today’s post, we'll delve into the essentials of establishing and running a subscription for authors programme, exploring key models, tools and best practices to maximize success so you can watch your fanbase flourish.

Book Award Update For Indie Authors: March 2024 – Avoiding Common Pitfalls

As an independent author, having your labor of love recognized with a prestigious book award can feel like the ultimate validation of your talents and hard work. However, the road to literary accolades is filled with potential potholes that can derail your chance at success if you're not careful. In this Book Award Update March 2024, we'll explore some of the most common mistakes indie authors make when entering book awards—and how to avoid them.

Improve Your Author Website with SEO Updates for 2024: Six Easy Tips

Search Engine Optimisation (SEO) is about giving your author site the best chance to reach the top of search engine listings. The goalposts are always changing. In this post, ALLi Partner Member Debbie Emmitt shares six easy tips you can put into action to improve your author website and maximise your chances of being noticed in 2024.

February 26, 2024
AskALLi Team
Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion
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What are Book Discovery Platforms and How Can Indie Authors Use Them for Promotion?

In today's post we'll be taking a look at Book Discovery platforms and how they can be used by indie authors as part of promotional activity. We'll look at the big hitters as well as the smaller platforms targeting specific groups or focused on offering book deals.

Top Tips for Entering Audiobook Awards for Indie Authors: Award Update February 2024

Audiobooks have become a convenient reading choice for many people living fast-paced lives, fitting seamlessly into busy daily routines. This shift in readers' habits is reflected in the expansion of audiobook categories in book awards, which serve to acknowledge the unique qualities and contributions of this burgeoning medium. Today I take a closer look at audiobook awards.

Setting up an Indie Author Festival: ALLi Ultimate Guide

As the independent author community grows, the need for new platforms to showcase our work becomes increasingly important. Enter the indie author festival – a celebration of literature, creativity, and the diversity of stories being told by indie authors. This ALLi post explores the steps involved in creating a space where self-published authors can connect with readers, fellow writers, and the literary community at large.

Self-Publishing Marketing And Promotion Best Blogs 2023

Marketing and Promoting Self-Published Books: Best Blogs 2023

As the year draws to a close we continue our month of reflection throughout December, and this week we are looking back at the top indie author marketing and promoting self-published books posts on the Alliance of Independent Authors blog. From paid advertising to non-fiction marketing techniques, these are the blogs from 2023 you don't want to miss if you are looking to boost your marketing activity in the coming year...