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Opinion: Promote Your Self-Published Books Your Way

In this week’s Bookseller magazine, the trade paper of the British publishing industry, Sarah Shaffi writes: “Authors should feel comfortable with any digital activity they are asked to undertake, using tweeting, blogging, and other online platforms to build an audience, rather than explicitly becoming a tool to sell books.” While her article focuses on the […]

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Self-publishing News Round-up

Here’s our quick glance at industry news this week on the movers and shakers in indie publishing, plus surveys and some (reliable) gossip. Wilson back in the FastPencil lane FastPencil, the self-publishing service provider with a writing community of some 125,000 authors, is back in the hands of its former owner Steve Wilson, who co-founded […]

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Book Production: How to Speed up the Proofing System on Amazon

  Here’s a handy tip for indie authors based outside of the US who are managing the production of self-published print books via Amazon’s CreateSpace service. US-based authors might like to read it anyway as an example of how lateral thinking can help you bypass problems in your self-publishing career. During an earlier career in journalism, […]

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Writing: The Morning After – How to Recover from “The End”

“‘The End': the most beautiful words in the English language,” says bestselling novelist M C Beaton. But once the euphoria of completing your work-in-progress fades, there can follow a crippling writer’s hangover (speaking figuratively here, of course!) Jeff Shear offers the writer’s equivalent of the prairie oyster (traditional hangover remedy of raw eggs and Worcestershire […]

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Why I Love Bookshops (#Authors4Bookstores)

When launching ALLi’s new #Authors4Bookstores campaign during IndieReCon, English historical novelist Piers Alexander captivated the audience with his nostalgic explanation about why he was so determined to launch his debut novel in print and sell it via bricks-and-mortar bookshops. Here’s an extract from his launch speech. I grew up in Luxembourg, and the best bit […]

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Sandy are her book launch

Book Marketing: Case Study of a Successful Book Launch

British novelist Sandy Osborne, author of the highly acclaimed Girl Cop series, offers an encouraging perspective on in-store book launches, based on her experience of running two very successful book launch events at one of her local bookshops. (ALLi’s new #Authors4Bookstores campaign will include advice on how to emulate her success – more campaign news […]

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