Orna Ross, director of the Alliance of Independent Authors, introduces ALLi’s new guidebook, Sell More Books, now available for pre-order. The book focuses on practical, sustainable book promotion and challenges the idea that promotion is only for loud authors with big budgets. Ross explains how authors of all styles and temperaments can design promotional strategies that suit their work, their readers, and their energy. From direct sales and crowdfunding to newer AI-assisted tools, she looks at what’s changing in book promotion and why, even in an AI-driven landscape, human connection remains central.

I love new prizes, especially reporting on new prizes that are open to indie authors. And this week sees a prize that both is open to indies and carries a large prize. The Libraro Prize carries a winning package of £30,000 with a £20,000 marketing budget thrown in for the winning book, which will be self-published by Hachette.

On this episode of the Self-Publishing with ALLi podcast, Dan Holloway opens with news that early bird tickets are now available for the Indie Author Lab, taking place alongside London Book Fair in March. He then looks at TikTok’s launch of short-form serial video drama as a new outlet for episodic storytelling, before turning to fresh legal developments as major publishers move to intervene in the ongoing lawsuit against Google’s Gemini AI, signaling a push toward collective licensing talks.