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The Alliance of Independent Authors is a professional business membership organisation that advises, campaigns for, and empowers self-publishing authors. A non-profit, our mission is ethics and excellence in self-publishing and we provide authors with trusted advice, supportive guidance, and a range of resources, within a welcoming community.

Latest advice, news, ratings, tools and trends.
Substack as a Marketing Tool for Indie Authors, with Orna Ross
Is Substack a smart marketing tool for indie authors? In this episode, Orna Ross explores the platform's strengths for marketing fiction, poetry, and nonfiction books—including reader community, discoverability, and subscription options—alongside weaknesses like limited e-commerce, conflicting priorities, and the risks of building on a venture-backed platform whose goals may shift over time. She concludes that Substack offers a powerful combination of features for authors who want to balance creativity with visibility, but is not a substitute for a solid book-selling strategy.
When Amazon Closes Your Account: Member Q&A with Michael La Ronn and Sacha Black
In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss what happens when Amazon or Google Play suddenly terminates author accounts, including how ALLi can help advocate on members' behalf.
News Summary: New York Times Drops Reviewer for AI Use; Editors Struggle to Detect AI Writing
In these times when so much in the world seems quite so eyebrow-raising, it can be dangerous to look through the literary news on April Fools' Day. I had to double-check the Guardian's article about the New York Times book reviewer dropped for using AI to write a book review (but a March 31 publication date suggests it's real).

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